We will work with you to determine the market potential of your project, ingredient, or technology. JKA has developed a unique method for a comprehensive, weighted evaluation. Using this tool, we will review parameters such as science, intellectual property, market acceptance, and more. This service can be very cost-effective for you by determining early on the viability of moving forward with your venture.
JKA can develop a strategic plan for your project that covers product positioning and differentiation; market analysis; targeted customer groups; short-term, mid-term and long-term goals; and most important, techniques to achieve the goals.
DEVELOP SALES AND MARKETING TOOLS
JKA will develop the necessary sales and marketing tools for your project such as sell sheets, powerpoint presentations, product information CDs, cost-effective and targeted PR and advertising programs, guidelines and training for sales and customer service. JKA will also update sales tools based on customer feedback.
Using our well-established network of contacts, JKA will make sales presentations to key customers. These presentations can be made with or without the assistance of your own sales force. We will also provide sales follow-up and reports on the progress of the project.
JKA can help you design new, exciting products to take to market by analyzing current trends and innovative new ingredients. Prior to formulating a new product, we will conduct an initial scientific and safety review of all ingredients.
We will review your current product lines and recommend how they can be updated and repositioned to inject new life into your sales.
SCIENTIFIC ADVICE AND REVIEW
Our scientific advisors will increase the value of your marketing capabilities. We offer clinical evaluation of ingredients, speaking engagements on behalf of your products, ingredient spokesperson duties to help train the sales force and answer consumer questions, and review and/or evaluation of the research that supports your ingredients via in vitro and in vivo testing.
Our legal advisors have in-depth experience in the nutraceutical and cosmeceutical industries. They will offer regulatory advice when necessary through all stages of product development including trademark evaluation and application, structure function claims, new product ingredient claims, and more.